Earlier this May, SynchroLife’s founder and CEO Tomochika Kamiya was interviewed by the Japanese startup and entrepreneur news site N-LIO! We recently shared an English translation of part one of the interview, which introduces SynchroLife with some behind-the-scenes stories on the origin of our service. Today we bring you part two which discusses SynchroLife’s targets, goals, and challenges!
Thank you again to N-LIO for this thorough interview and great article on SynchroLife.
You can read the original article in Japanese here: https://n-lio.com/synchrolife-2/
N-LIO — May 8, 2019
Summary of Part One
In part one of this interview, we heard all about SynchroLife’s product — how they are monetizing quality restaurant review content in the world’s first social restaurant review platform with token rewards. In part two, we’ll take a look at how SynchroLife plans to grow and market in the future, and what their upcoming major goals are.
Read part one here:
N-LIO Interview Translation — The World’s First Restaurant Review SNS “SynchroLife” (Part 1)
Earlier this May, SynchroLife’s founder and CEO Tomochika Kamiya was interviewed by the Japanese startup and…
Who is your main target audience for SynchroLife? How are you reaching them?
Our target audience as far as users go is men and women 28 years old and older with a high interest in food and dining out. Our target restaurant customers are restaurants struggling with empty seats and high advertising costs.
We currently are obtaining new users through social media, both through organic downloads and virality as well as through advertisements. For restaurants, we have begun reaching out to various franchises and restaurant companies, as well as shopping facilities with numerous restaurants. We are also doing some sales work with our partner companies.
Who are your competitors in the social restaurant review space?
When it comes to restaurant search in Japan, our major competitors are services like Tablog, Gurunabi, and Retty. Right now in Japan I think a large majority of diners use Tabelog or Gurunabi when going out to eat, but the way we see it there are situations best suited for searching on Tabelog and other situations best suited for searching on SynchroLife, and that’s the kind of positioning we’re aiming for. If you have specific requests for room size or menu pricing, Tabelog will help you find restaurants based on those kinds of pinpoint demands. But if you have just a general idea of where or what you want to eat out, or you’re looking to try some hot local restaurants, SynchroLife can help you find the best restaurants in your area faster and more reliably than any other service.
What challenges does your product face?
One challenge we have moving forward is finding an effective way to gain organic new users. We’d like to find a marketing partner to help us solve this problem as soon as possible.
Another challenge is with obtaining more participating restaurants, as we still have limited sales staff. We plan on working with agents with more restaurant contacts and increasing our sales staff to help solve this problem.
What kind of services do you expect to see emerging in the blockchain technology industry in the near future?
I believe blockchain technology is most suited for, and will be able to solve a lot of long held problems, in the financial industry. For example, I think blockchain technology could prove extremely useful in services that need liquidity and rights management such as loans, lending, credit management, securities management, and more. So I expect to see many new services incorporating blockchain technology emerging in those fields.
What’s your goal for the next year?
Our first goal is to get several hundred restaurants signed up as participating restaurants in the next year so diners can earn SynchroCoin when dining out. After that I hope we can grow our userbase ten times in size.
What do you want people to know most about SynchroLife?
Finding restaurants with SynchroLife is really fun and easy, and I highly encourage everyone in Japan to try SynchroLife alongside the restaurant search services you normally use. You can find unedited and uncurated real and reliable restaurant information instantly with SynchroLife.
I think we can all agree that a service with real voices can help us better understand what a restaurants food and atmosphere is really like. SynchroLife is helping to make finding good restaurants easier than ever with this kind of unedited real users voices. Next time you’re dining out, try looking for a restaurant with SynchroLife!
Thanks again to the staff of N-LIO for this great interview and detailed article!
You can read part one of this two part interview series here below!
Please visit the following links to learn more about SynchroLife! 📲
Official Website: https://synchrolife.org
White paper: https://synchrolife.org/whitepaper.html
SynchroLife Mobile App:
iOS App Store: https://itunes.apple.com/app/id557532449
Android Google Play: https://play.google.com/store/apps/details?id=jp.co.synchrolife