Social Restaurant Review Service SynchroLife Partners with Orico’s manaca Auto-charge wellow card to provide special offers for Nagoya Municipal Subway Area Restaurants

Published in
4 min readJun 23, 2022


June 23, 2022 — PRESS RELEASE

GINKAN Inc., the managing company of the token economy based social restaurant review service SynchroLife, has announced a partnership with the “wellow card / wellow card manaca” credit card issued by Orient Corporation and Nagoya Transportation Development Organization Co. Ltd that is used for auto-charging manaca IC cards. SynchroLife will launch a project to offer delicious VIP offers to consumers and support local restaurants in the Nagoya Municipal Subway area starting in summer 2022. This is SynchroLife’s first partnership with public transportation.

Project Overview

Partnership Information

wellow card is the only credit card that supports auto-charge for the manaca IC card used to ride the Nagoya Municipal Subway. Over 950,000 consumers use the Nagoya Municipal Subway daily, and there are over 7.5 million consumers with a manaca card with 4.24 million issued by the Nagoya Transportation Development Organization Co. Ltd.

With this partnership, wellow card holders will get access to SynchroLife’s exclusive discount signature dish offers normally only available to a limited selection of users. wellow card holders can also receive 10% cashback in points when purchasing these VIP restaurant offers with a wellow card (10 times the normal cashback rate).

Consumers using local public transportation are important potential customers for restaurants located near stations. Normally restaurants spend a lot of time and money handing out flyers or posting advertisements to try and reach this target audience. But by becoming a SynchroLife partner restaurant, restaurants can reach this audience automatically, saving them the time and cost of normal marketing.

Signature Dish VIP Offers

Merits for Users

- wellow card holders can enjoy special prices at local restaurants near their work or home, and earn more wellow card points than usual.

- wellow card holders can discover new restaurants near the local stations they frequent.

- wellow card holders can enjoy “VIP offers” on signature dishes at local restaurants, a feature normally only offered to a restricted and exclusive group of SynchroLife users.

Merits for Restaurants

- Restaurants in the Nagoya Municipal Subway area can send out special VIP offers to wellow card users who frequent the closest station. This allows restaurants to target the local consumers who are the most likely to become repeat customers.

- SynchroLife includes automated CRM towards restaurant customers, so restaurants can automatically turn local diners into loyal customers.

- Becoming a SynchroLife partner restaurant requires no start up fees, no monthly fees, no launch fees. Restaurants are only charged when they see results and get customers.

About wellow card

wellow card is the only credit card that supports auto-charge for the Manaca IC card used on Nagoya Municipal Subway. Consumers receive points for using auto-charge on their Manaca IC card, buying commuter passes, or doing normal shopping with their wellow card.

About manaca Auto-charge

Consumers who use a Manaca IC card to ride the Nagoya Municipal Subway can set the card to automatically recharge to a preset amount when their card balance gets low. This feature can be used at 85 Nagoya Municipal Subway Stations (excluding Kami-Odai Station and Kami-Iida Station).

Comment from GINKAN CEO Tomochika Kamiya

I am really excited for us to be working to support restaurants in my home town of Aichi with this new partnership. Consumers who use public transportation for going to school and work are extremely valuable customers for local restaurants. They’re the exact kind of customers that might become regulars. I am excited for us to create a new opportunity for restaurants along the Nagoya Municipal Subway line to connect with customers through this partnership between SynchroLife and wellow card.

SynchroLife will also be creating new value for wellow card holders — in addition to auto-charge features they can now enjoy benefits at local restaurants too. We hope this can help wellow card grow. SynchroLife aims to form more partnerships like this one that mutually benefit SynchroLife users, restaurants, and third parties.

About SynchroLife

SynchroLife is a global restaurant discovery social media service (Web2) and the world’s first Eat to Earn (Web3) token economy based restaurant social review platform. Users earn score-based token rewards while dining out and posting restaurant reviews.

SynchroLife started in 2018 as the world’s first “Eat to Earn’’ service and currently has over 350,000 restaurant reviews. SynchroLife uses AI to analyze reviews to give personalized recommendations based on each user’s likes and dislikes and quickly guide users to great restaurants. Within the SynchroWallet users can manage the points they earn cashback from dining at partner restaurants, along with digital offers and membership cards. SynchroLife makes it fun to be a regular customer.

SynchroLife is currently available in over 155 countries and four languages (English, Japanese, Chinese, Korean). As SynchroLife grows it shares its value with users who have contributed through restaurant reviews and other actions, and it aims to be Asia’s top autonomous growing social restaurant review platform.


- Company Name: GINKAN, Inc.
- Address: Shin-Yurakucho Building 11F, 1–12–1, Yurakucho, Chiyoda-ku, Tokyo, 100–0006
- Representative: CEO Tomochika Kamiya
- Established: December 2015
- Website:

SynchroLife Mobile App

iPhone (For iPhone 5s and up, iOS 11.2 and up)
Android (For Android 6.0 and up)

Learn More

・Official Website:
・SynchroCoin Project Website:
・SynchroCoin Project Blog:
・Partner Restaurant Website:

Read the original press release in Japanese below:




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