SynchroLife Launches Mobile Ordering for Soccer Team Kawasaki Frontale Stadium Restaurants Starting September 26th
Digitally transforming stadium ordering and encouraging sports fans to support local restaurants
September 21, 2021 — TOKYO, JAPAN
GINKAN Inc., the managing company of the social restaurant review service SynchroLife, has launched their mobile ordering feature in J1 League Soccer Team Kawasaki Frontale’s stadium. Starting with the game on September 26th, fans will be able to order exclusive doughnuts from Kawasaki Frontale’s official cafe “FRO CAFE” in advance and pick them up at the stadium on the day of the game.
This is the first time a J League Club Team Japanese professional soccer team has adopted SynchroLife’s mobile order system.
Launch Information
- Ordering available until 8PM the night before a game
- Ordering available for the first game VS Shonan Bellmare on September 26th until 8PM on September 25th
- Orders can be picked up next to the Main Stand Information Center (AZZURRO NERO in Todoroki)
- Mobile order is available for an exclusive original FRO CAFE doughnut set (Fronta & Kaburera themed), 810 yen for two doughnuts
- Only 75 sets available, and no day of sales, mobile order exclusive
Kawasaki Frontale fans can beat the lines and pick up food and drinks cashless when using SynchroLife’s mobile order feature to order before 8PM the night before a game. The FRO CAFE original doughnut set going on sale through SynchroLife’s mobile order for this first game is a mobile order exclusive treat.
Reason for Proof-of-Test & Solving the Problem of Food and Drink Purchases During Soccer Games
Most fans attending soccer games purchase food and drink either before the game begins or during half-time, creating a rush to restaurants. Fans are trapped in long lines for sometimes 30 minutes or longer and some fans even give up on purchasing food and drink. This issue has worsened in the past year as stadiums try to avoid close proximity between fans in lines to prevent the spread of COVID-19.
By using SynchroLife mobile ordering, fans can take their time browsing the menu and pay ahead, eliminating the need to line up at stadium restaurants. Fans can skip the line and pick up food and drinks just by showing their mobile phone screen. This allows restaurants to spend less time and resources running the registers, and allows restaurants to reduce food loss by knowing what orders to expect in advance. Plus with cashless payment, both the fans and restaurant staff can avoid contact and are kept safer from the spread of viruses.
SynchroLife’s mobile ordering system was first tested in Frontale’s soccer stadium in March 2021 because it solves the problems of stadium food and drink ordering and provides big benefits for both restaurants and fans. Frontale decided to implement SynchroLife’s mobile order permanently after seeing it run smoothly during this first test and seeing how it helped create repeat diners for restaurants.
FRO CAFE, Kawasaki Frontale’s official cafe that opened in spring 2020, will be providing exclusive food products via mobile ordering. FRO CAFE has been a partner restaurant with SynchroLife since before the new mobile ordering feature, and has seen great marketing success with SynchroLife’s fully automated program for repeat customers. Over 60% of first time diners at FRO CAFE who receive a coupon to come back a second time do! FRO CAFE has over 500 reviews in SynchroLife and is one of SynchroLife’s popular restaurants. With the implementation of mobile ordering, now users will be able to buy from FRO CAFE even more conveniently.
FRO CAFE on SynchroLife: https://www.synchrolife.io/restaurant/795179
Future Plans & Supporting Local Businesses
In the future, Frontale plans to expand the range of SynchroLife’s mobile ordering to cover other restaurants in the stadium and make stadium dining even more convenient. SynchroLife will also be adding features to encourage Frontale fans to go dine at local restaurants in the Kawasaki area after games.
SynchroLife will continue to grow and improve its services not just to digitize stadium dining, but to help increase soccer fan loyalty in the local city, support local restaurants and businesses, and help fans have fun. SynchroLife also plans to expand its services to other soccer teams and other sports, and strives to create fun dining experiences for sports fans all across Japan.
About the Digitalize Stadium Dining & Support Local Business Project
This project is a joint project with GINKAN and Frontale. It was originally proposed at the “Realizing stadium food, drink, and regional revitalization with DX” project and was selected for the “Business Accelerator Kanagawa” in Kanagawa Prefecture.
SynchroLife will be helping to digitally transform marketing for restaurants in the Kawasaki Frontale stadium and local restaurants in the Kawasaki area surrounding the stadium through mobile ordering and a cryptocurrency point system that utilizes blockchain technology. Through mobile ordering, SynchroLife helps to mitigate crowds, allow for cashless payments, helps reduce food loss, and will enable restaurants to offer bonuses and other incentives for diners depending on the score and results of the Kawasaki Frontale stadium games. SynchroLife is helping to create safe and secure stadium management practices and to promote the revitalization of local economies as the global COVID-19 pandemic continues.
See initial press release here:
“Digitalize Stadium Dining & Support Local Business” Joint Project by SynchroLife and J1 League Soccer Team Kawasaki Frontale Selected for Kanagawa Prefecture’s “Business Accelerator Kanagawa” (English)
Learn more on Kanagawa Prefecture’s Website (Japanese Language Only):
About SynchroLife
SynchroLife is a restaurant discovery social media platform where food lovers around the world can uncover the best restaurants normally hidden by web search results and advertising. SynchroLife solves the problems of untrustworthy reviews and nontransparent search results by using AI to analyze each user’s likes and dislikes to give personalized recommendations. SynchroLife currently has over 310,000 restaurant reviews for over 120,000 restaurants, and is available in over 155 countries and four languages (English, Japanese, Chinese, Korean).
SynchroLife aims to democratize restaurant reviews and includes the world’s first system for earning cryptocurrency point rewards for posting restaurant reviews. SynchroLife users can also earn cashback points for dining at participating restaurants. SynchroLife is working to solve marketing problems for the restaurant industry by offering a risk-free and results-based compensation (5% fee) marketing platform for restaurants with zero upfront costs.
About GINKAN
- Company Name: GINKAN, Inc.
- Address: Shin-Yurakucho Building 11F, 1–12–1, Yurakucho, Chiyoda-ku, Tokyo, 100–0006
- Representative: CEO Tomochika Kamiya
- Established: December 2015
- Website: http://ginkan.jp/index_en.html
SynchroLife Mobile App
iPhone (For iPhone 5s and up, iOS 11.2 and up)
・https://itunes.apple.com/app/id557532449
Android (For Android 6.0 and up)
・https://play.google.com/store/apps/details?id=jp.co.synchrolife
Learn More
・Official Website: https://www.synchrolife.io
・SynchroCoin Project Website: https://synchrolife.org/
・SynchroCoin Project Blog: https://medium.com/synchrocoin
・Partner Restaurant Website: https://business.synchrolife.jp/
・Telegram: https://t.me/synchrocoin
・Twitter: https://twitter.com/synchrocoin
・Facebook: https://www.facebook.com/synchrocoin
