Happy Independence Day

Jul 4, 2018 · 2 min read

This 4th of July, as you bbq and watch fireworks with the “Star Spangled Banner” anthem in the background, ask yourself: are we really free?

Two hundred forty two years ago, on July 4, 1776, with the adoption of the Declaration of Independence, the Continental Congress declared that the thirteen American colonies were no longer part of the British Empire and regarded themselves as a new nation. With this liberation, the United States of America was born.

America is all about freedom. Personal, individual freedom. The struggle then was for liberation from the oppression and exploitation of their then-rulers — much like the struggle in our day and age for freedom online, in the Attention and Content Economy.

In our day and age, our rulers are not kings and queens, but rather media corporations.

In our day and age, we are not enslaved in our bodies, but rather enslaved in our minds. We’ve been hacked, we’ve been robbed of our time, attention and identity. We’ve been commoditized.

When it comes to the Attention Economy, users in the content community — Creators, Curators, and all who add value — should be able to control their profiles, privacy, and content, as well as have the freedom to earn a profit from their creations and reward others for their efforts.

To paraphrase over the effective words of the Trump campaign: Let’s Make the Internet Great Again! The Internet was intended for individuals with equality and opportunity for all, not for the existing, centralized content-hub paradigm, where the conglomerates merely provide platforms, and earn billions of dollars in profits on the backs of the individuals that create and share their passions with the world.

What we need is a decentralized social environment, one that levels the playing field, lowers the barriers of entry, remedies monopolies, and compensates all individuals based on their contributions.

WildSpark is the first step on our path to liberating the Attention and Content Economy, and the Synereo roadmap still has a long and interesting way to go. So, this 4th of July, let’s celebrate the progress we’ve made, but also not lose sight of what’s important — together, we can to make the Internet great again.


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