How Lottie made our animation handoffs a lot simpler

Aditya Raju
Sep 4, 2020 · 4 min read

Our brand refresh last December ushered in a completely new set of colours, illustration guidelines, and a brand new fully animated logo. The re-design captured Synthesis’ human-centred approach to data science, as represented by the animated logo combining an organic, handwriting-like typeface with a more geometric font.