Manage your cafe chain with automated restaurant software solution
How is Syrve helping L’ETO Group to automate a chain of cafes that serves a million of desserts per year?
About the client
L’ETO is a chain of cafes which is represented in seven countries. L’ETO was founded in London, UK. The first branch was opened in Soho in London in 2011 and then the company expanded in the Middle East 5 years after. First L’ETO’s UAE сafe was opened in Dubai in 2017. Since that time the company has had 39 branches around the globe.
L’ETO is well-known for the high quality products (especially for desserts and coffee) with a restaurant level of service. Cafe chain is strong in its rich selection of desserts, coffee as well as breakfasts and lunches. Among the L’ETO ‘s visitors there are many important guests such as the Sheikh of Dubai who visited the cafe several times. Annually L’ETO serves more than one million desserts to its guests in dozens of international branches. Cafe’s motto is to count the memories not the calories because the company would like to provide an emotional experience to their guests with nutritious healthy food.
Integration with Syrve: unite the whole chain of cafes through one automatic system
It was crucial for L’ETO Group to manage the operations as a cafe chain: to systemize and centralize the processes incorporated in one automated integrated database. Syrve helped the company to manage all the residents and branches as a chain uniting them through the Restaurant Management Software Solution. Previously L’ETO Group had some issues and limitations: each restaurant was operated as a separate entity. With the help of Syrve all the internal processes — including inventory management, purchase management, POS — were integrated and centralized as one system.
“There are different similar solutions on the market but we chose Syrve because for us this is a complete software solution that allows us to reach our commercial and business goals. Tech solution comes together with the support that the Syrve team provides to us»,
Maxim Tsoy, Regional Director of L’ETO in the Middle East, commented.
Stable and fast support
The Syrve team is well-known for the fastest support restaurants can get. Support service is ready to respond in 5 minutes to solve all the client’s problems. As L’ETO Middle East Regional Director said, the cafe’s team always receives a flexible and fast response from Syrve for any inquiries and any issues:
“As an example, to win the Formula 1 you need a driver, a good race car, and a team that supports you in a championship. A tool such as POS software is not enough to reach the highest results for your restaurant. First of all, you need a good professional solution which Syrve is, and secondly, it’s necessary to have a team that supports the implementation and usage of this tool. The combination of innovative solutions and great service will allow us (as a driver of a race car) to reach the best results.”
Business goals
Furthermore, Syrve was aimed to reach L’ETO’s business goals. For instance, the company had a plan to improve its inventory management. According to the Regional Director, the cafe’s team was not experienced enough to solve this problem, so they invited Syrve as an external expert. The Syrve team allowed the L’ETO Group to update audits, improve its inventory management, and reporting system. Therefore, Syrve became a core software for the L’ETO Group, a platform that allows the cafe chain to automate its business and organizational processes.
About Syrve
Syrve is an international comprehensive all-in-one POS and MENA’s second largest Restaurant Management Software solution. The company is working on innovative solutions for the foodservice market in UAE (+54 countries) to automatize bars, restaurants, and hospitality businesses.
Headquartered in Dubai, UAE the company has gained over 6000 customers in 54 countries operating through locally presented offices in London, UK and Milan, Italy as well as through certified partnerships in different countries. Overall geographical outreach of the solution extends for 54 countries as of 2023.
Syrve POS clients include famous local and global restaurant chains and small businesses, such as Papa John’s, Baskin Robbins, Carrefour, Gourmet Gulf (brands Yo!Sushi, Texas de Brazil, Hummingbird and others), Le Pain Quotidien, Bulldozer Group, L’eto Caffe among others.
