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About the Alchemy of Creativity
I will share my notes and thoughts about the book The Alchemy of Creativity
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Hello, I will tell you about a very entertaining book called “The Alchemy of Creativity”.
You will find a lot of fun stories about engineers and those who look at the world with logic and math.
I learned the success story of Red Bull in this book :) An initiative that emerged as a rival product to Coca Cola, more expensive than Coca Cola, sold in a smaller can, and even tasted worse. However, it is the story of an initiative that turned into a product that sells more than its competitor, that is, a success story, with the breakthrough it made as a result of a magical work. The book describes this beautifully in detail.
:) At first everything can be a problem in a business, that’s what happened with Red Bull at first. I mean, at first they got terrible feedback from customers. So much so that the survey company they worked with for feedback even told them that they had never received such bad feedback before.
