OFFICE DECOR
Transform Your Office Into a Destination
Why Should I Install Fine Art Photographs In My Office?
Using Fine Art Photos for Corporate Meeting Rooms
In today’s competitive business landscape, companies constantly seek ways to enhance their office environment and stand out. While traditional office décor may suffice, there’s a transformative power in incorporating fine art photographs into your workplace. These captivating visual masterpieces can elevate the aesthetics of your office, foster a more engaging and inspiring atmosphere, and leave a lasting impression on clients and employees alike.
When clients or potential partners visit the company’s premises for meetings, the aesthetic appeal of the surroundings can leave a lasting impression. Fine Art Photographs in meeting rooms add a touch of sophistication and professionalism, making a statement about the organization’s commitment to excellence. Impressively designed meeting rooms create a positive brand image and contribute to a memorable experience for external stakeholders.
Make a Lasting Impression On Your Customers
One of the largest general contractors and construction management firms in the United States recently built a new regional office in Phoenix, Arizona. The firm wanted its new office space to make a lasting impression on its clients while presenting a link to the local community.
For their waiting area, they wanted to incorporate a local landscape image into their space. The waiting area is part of the open space in the central part of the office. This space has a 12×12 foot wall, and they wanted a photograph to show off the spiky yet beautiful Sonoran desert. They wanted to feature Saguaro and Cholla cactus in the foreground with the setting sun and mountains in the background.
Since we have spent a lot of time in the Sonoran Desert, we had several places in mind. After some exploring, we found the perfect location. Now we needed the proper lighting. As the request included the sun low on the horizon, the time available to get the shot is limited. Mother Nature does not always cooperate; we took three trips to this location to achieve the look we wanted. On the third night, everything came together so beautifully.
They installed this large photograph of Saguaro and Cholla cactus in their waiting room, creating a stunning space for their customer and employees.
Reinforcing your brand with photography
In today’s world, branding is everything. It can make or break a business, so it’s essential to reinforce your branding in every way possible. One of the most effective ways to do this is through photography. Photography is a powerful tool that can help you tell your brand’s story, showcase your products and services, and connect with your audience on a deeper level.
A great example is when the same firm wanted a photograph of their team in action during a concrete pour at one of their new building sites. The image needed to cover a 12×18 foot wall in the architect’s design section of their new building.
Getting this photograph was a project in itself. The firm was in the process of erecting a 20-story building in downtown Phoenix. On the day of our photoshoot, they were pouring the 16th floor. To ensure the concrete sets correctly, they must pour it continuously. Due to the summer heat, the pour starts at 1 am and finishes around 11 am. Based on the direction of the pour, the right time to capture the image was at sunrise.
Getting into Position
Our journey started at 4 am. We traveled up a man lift to the 14th floor, took a temporary staircase to the 15th floor, then climbed an open ladder to the 16th floor. We set up our gear on 4×8 sheets of plywood on top of the wet concrete and started the photo shoot. The action never stops on these pours. The concrete arrives via a 1.5-yard bucket every 2–3 minutes. When the bucket arrives, the bucket team wrestles it into position; after the concrete is poured, the finishing team attacks the newly arrived concrete, and the cycle repeats. As we were standing on wet concrete, we only had an hour for the shoot, as the finishing team needed to smooth out the marks left by the plywood before the concrete set. During the session, we captured several photographs, and the customer decided that this one caught the true efforts of the team.
The Finished Product
Since this firm is known for its phenomenal concrete work, it is expressed throughout the office differently. In this case, they chose to print this image in black and white.
Here is the finished 12'×18’ photograph on the wall. I included Teresa in the shot to demonstrate the accurate scale of the final product.
I hope this article provides you with some insights into how Fine Art Photography can enhance your office space.
About the author: Keith Peters is a co-owner of T&K Images.
