Connect with your audience in the COVID-19 era

When searching out the best new articles, we came across Iterable’s new article titled “The Best Examples of Brand Empathy Right Now”. Considering just how relevant it is to our current nation and world climate, it is absolutely relevant to our lives. Here’s our take:

TL;DR

In order to connect with your clients, you need to show them that their interests matter to you and that your support is aligned with them for important causes. Now is an important time to pick a side and show your clients what you support; it’s up to you to reach out to everyone and make it clear who you are as a brand and what you stand for.

Key takeaways

• Now is the perfect time to come forward and help your clients.
• Calm is a good example of a quality brand — they released free, helpful products.
• Ebay pledged $100 million to small businesses, showing incredible brand empathy.
• Allbirds gave shoes to healthcare workers, showing how much they care.
• Many brands have stood together to fight against coronavirus.

Have some spare time? Why not read the full article online.

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