Getting your welcome email right
The most important part of your email journey with a client is your welcome email. 60% of clients will open it, and they will continue to open your emails if it adds value to them. Pure360’s article, titled “Recovery Planning: 6 Reasons You Need to Update Your Welcome Campaign Today”, will help you make the changes you need. Here’s our take:
TL;DR
Your welcome email is your most important email of all that you will send to a client. Get it right and your clients will come back for more for years to come. Due to the current dynamic of the world, you need to adjust your welcome email that will keep it relevant to world events. Here are some changes you can make to show your support for what’s going on in the world.
Key takeaways
- Be clear with customers. If your return policy has changed, for example, state it.
- Change your tone if necessary; be humble and caring towards clients.
- Use relevant images to keep your new narrative straight.
- Send multiple welcome emails, if necessary, to share everything you need to.
- Use extra time to check old offers, subject lines, and the unsubscribe button.
Have some spare time? Why not read the full article online.
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