How to adapt your marketing efforts during a crisis

Articles that claim to help you learn from the past and prepare for the future are all over the internet, but those that actually do are few and far between. MessageGears recently published an article titled “Marketing Lessons Learned In a Time of Crisis” that does just that. Here’s our take:

TL;DR

Learning to adapt your marketing during a crisis is extremely important. You shouldn’t be trying to push products or just sell during a crisis; you need to be sensitive to the situation around you. Your tone and language are extremely important when it comes to crafting emails during a crisis. Run your work by different people before sending it out.

Key takeaways

• Be sensitive to the way you speak during a crisis; your clients have been through a lot.
• Avoid phrases that could trigger clients, like “killer” deal or “viral” videos.
• If possible, donate to those in need. Your clients will look favorably on your efforts.
• Make sure your emails are focused on your clients, not your products.
• Make sure everything you do is thoughtful and appropriate to the situation.

Have some spare time? Why not read the full article online.

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