How to address ethical topics while still marketing

As you’ve seen the world change dramatically in the last few months, you might be wondering how to adapt to the differences in the world. DotDigital wrote an article about having ethical business practices titled “How to Integrate Ethical Practices Into Your Marketing”. Here’s our take:

TL;DR

Clients prefer to support a brand that will help people and do good rather than a brand that’s simply soliciting their money. If your emails feel like ads rather than like value for your customers, you’re doing something wrong. Find ways to address important ethical topics while still marketing to your clients.

Key takeaways

• Show your customers that your brand and products are sustainable.
• Clients care that you support decent pay and benefits for employees.
• The health of our planet is a big talking point to customers.
• Show your clients that you support human rights rather than telling them.
• Instead of sending messages, go out and volunteer; actions speak louder than words.

Have some spare time? Why not read the full article online.

Signup to TL;DR right here https://mailninja.co.uk/tldr.