It’s time to change-up your eCommerce efforts

DotDigital has created a ton of high-quality content over the course of the quarantine; you need to take advantage of it. Their recent article, titled “5 Tips to Grow Your Ecommerce Business in Preparation For When Lockdown Lifts”. Here’s our take:

TL;DR

Quarantine is beginning to lift, but it appears that social distancing is here to stay, at least for now. Since there will be so many people choosing to shop from home, incorporate the good parts of shopping in person into your online store, like good organization and live support for those who are shopping on the site.

Key takeaways

• Pay attention to your website’s reports to see how you can improve.
• Talk directly to and emphasize with your customers.
• Use live chat to simulate an in-person store with your customers.
• Use AI to recommend great products to old and new customers.
• Create new channels to reach customers, like email, text, and social media.

Have some spare time? Why not read the full article online.

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