Key advice to keep your business alive

The last few months have been a struggle for small businesses, but DotDigital hasn’t ruled you out yet. Their recent article, “All the Best Marketing Resources This Month”, will help you navigate the COVID-19 crisis and help you keep your business alive.

TL;DR

Take the time to build up your online presence and your brand. Communicate with your customers directly and personally through email and text, and make sure you write content that gets opened by people who want to act on what they read.

Key takeaways

• Many customers prefer text to email. Find them and send out texts!
• For those that prefer email, send emails consistently but not too often.
• Chat directly with customers; don’t make communication one way.
• Most email readers open the email on the subject line alone — make it count!
• Make sure your business is acting ethically and showing business empathy.

Have some spare time? Why not read the full article online.

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