Make your email list grow and become more valuable

Hey Ninjas! Today we have for you an interesting read from AWeber, who are talking about the pivots to make your email list grow and become more valuable.

TL;DR

During a pandemic, you don’t need to overly change your products and services. It is better to take the existing assets and talents you have, and use them to discover new opportunities for your business. You want to find as many ways to market your offering as possible, even if that means switching to virtual services or an online store.

Key takeaways

• If you can’t market traditionally, use the technology available to you — Host a Zoom conference for your audience, to give them the chance to get to know your brand.
• Take advantage of your email marketing by sending an email at every customer touch point — A customer’s physical location might not be an issue for you anymore.
• Now is the time to maintain a strong bond with your customers. Show them that you care in your email newsletters, broadcast emails, and social media. Also give them ways that they can help you too!
• Keep your brand image consistent in all of your marketing content, even if your goals have had a shift
• Forming partnerships within your industry will increase the number of relevant prospects you can draw in

Have some spare time? Why not read the full article online.

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