The pros and cons of returning to “normal”

You’ve seen it all over the news and all over the world: everything is different right now. In order to help you navigate the changing world, MessageGears wrote an article titled “Your Email Program and Getting Back to Normal”. Here’s our take on the article:

TL;DR

Companies have reacted in a variety of different ways to the changing landscape of the world. Some companies have chosen to respond by limiting their marketing during the coronavirus, as to remain sensitive to the issues around the world. Other companies have expanded marketing strategies. The article discusses the pros and cons of each strategy as we return to normal.

Key takeaways

• Don’t send out more emails than your customers care to open; you’ll lose subscribers.
• Regardless of how many emails you send, you need to be consistent.
• Your emails will be sent to spam if you have large swings in email volume.
• Send emails to more people in order to negate the effects of negative feedback.
• Record all of the data you receive in order to adapt in the future.

Have some spare time? Why not read the full article online.

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