Timely tactics to optimise your email marketing

Today we’re sharing a great short post from Forbes about timely tactics to optimise your email marketing campaigns. This article was written in response to businesses who haven’t carefully planned an alternative approach to their email marketing.

TL;DR

When something big happens that directly affects your audience, it is vital you take a step back to make sure your email marketing is aligned with the current situation, even if it means assuring your audience you are operating “business as usual”. Your email segments will all be affected in different ways and you want to plan an approach for them all.

Key takeaways

• A huge factor in your campaign’s performance is having it set up to reach recipients at the right time — A good example is with abandoned cart emails
• Your audience may be anxious and have varying levels of motivation during this time, so it is important that you revise your mailing schedule to better reflect the needs of your recipients.
• Consider the things your audience will appreciate and find engaging in the situation — Such as staggered support hours, special offers on relevant products etc.
• Evaluate your audience targeting. Even if it means on a geographical scale, if one country of recipients is in summer, and another in winter, you don’t just want to be promoting your summer range to people out in the cold, do you?

Have some spare time? Why not read the full article online.

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