To emoji, or not to emoji?

Good morning Ninja community! Here’s an article from EmailonAcid we found, which focuses on the use of emojis within your emails, and the growing importance of using emojis, as they are so relevant

TL;DR

There are reports that emoji use in emails is rising exponentially year-on-year, and it’s not stopping — Using emojis in your subject lines has been said to greatly increase open rates. Emojis are available across almost every platform out there, so they are a fantastic tool to make use of.

Key takeaways

• When using emojis in your subject lines, check that it the emojis are relevant, and that they still work even if your recipient is unable to see the emoji.
• Incorporating an emoji will make a bad subject line worse, and a good subject line better.
• The easiest way to insert emojis straight into your email copy is to copy-paste them from Emojipedia.
• Always test to see how your emojis look across different operating systems and email clients, you don’t want an unbalanced experience across your audience.

Have some spare time? Why not read the full article online.

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