Top tips to improve your email campaigns (you’re welcome)

Here we have a great article from CampaignMonitor. They’ve spoken about the ways you can improve your email campaign by next month.

TL;DR

Coronavirus (COVID-19) has dramatically shifted the preference of consumers, and online shopping has seen a boom. It is now more important than ever to get the most out of your online status, and email campaigns are one of the easiest ways to improve your approach. Contactless business and contactless purchasing is constantly rising and you need ways to get the most out of your online status.

Key takeaways

• Maintaining good email list hygiene is a must, it removes the emails clogging up your list that you could swap out with potential new leads.
• Automate your emails, and make an email copy structure that is going to work every time you want to send out a new email.
• Use proper email list segmentation, so when people sign up, you can understand what they like to see and hear about.
• Focus on your send frequency, test it out, and if necessary, act on feedback from email subscribers if they say content isn’t relevant, or they are receiving too many emails — Quality over quantity, keep your emails useful to your segments!
• An A/B test is always worth your time, so you aren’t just throwing everything on red or black, instead you’re gaining an advantage based on a favourable trend in a test.

Have some spare time? Why not read the full article online.

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