What Does Data Delivery Mean for Newsrooms Teams?

Data is what business decisions and insights are based on. Data management can’t exist without proper data delivery, so, you should always keep this word in mind. It’s crucial that analytical information be actual and easy-to-use for teams. Outdated or misunderstood information will harm your business — not help. The same is with complicated data sets, no one will ever use them except professional analysts.

Data-driven decisions are always more effective, and results based on them lead companies to success. Know what you are doing and you will hit the bullseye.

The Process of Data Delivery

Timely delivered full data gives an opportunity to work with the most updated information and important events. Businesses gain a great deal due to getting data on time.

A perfect data delivery solution should include:

1. Automated data filtering

You get everything already sorted by the machine, so you don’t waste much time on filtering data manually.

At IO, we have Dashboards and TV mode where data is sorted and users get analytical reports in one place. Newsrooms employees see their results immediately, choose metrics they will work with and make changes for enhancing their content.

2. Concentration

Everything should be in one place. Visiting tons of reports and getting data from parts is time-consuming and even senseless. Teams will more likely use concentrated data reports, especially if these teams consist of non-analyst specialists. For example, our analytical dashboard concentrates necessary data in special digests and sends them to newsrooms and journalists. They get everything they need at a time.

3. Narrow focus

Data is already segmented and focused. For example, you shouldn’t mix article’s performance with monetization data, as it will distract attention. Don’t try to multitask as people’s brain can focus just on 5–7 things at a time.

4. Real-time data delivery

Using real-time data is as important as analyzing historical statistics. Working with your readers here and now is crucial for making timely and efficient decisions. That’s why some analytical systems fail showing a couple hours old data.

We practice alerts that deliver timely information on article’s performance to users. They also get real-time data from anywhere on Earth using mobile analytics, as it’s two-clicks method of always being aware what is happening on the website.

5. Simplicity

An intuitive and user-friendly interface is a must. The majority of analytical systems are complicated, teams don’t use them properly or even don’t know how to utilize them. At IO, we value gamified experience, as it makes 80% of team members utilize data daily.

6. Integration into workflow

When data delivery is integrated into what is used by employees, they begin paying attention to it. Team members use the same comfortable features they used before, but at the same time, they get more focused data for improving the working process.

At IO, we have the Widget for the main page showing real-time metrics for page elements. Google Chrome plugin delivers analytical data even while browsing different tabs.

How does this help?

Nowadays life pace requires editorial teams to be agile and make changes to content as soon as they are necessary. Reacting to readers’ preferences is what makes newsrooms successful. The point is in getting full information about their interests and expectations. Real-time data delivery helps every client-oriented company cope with it. So, utilize data as the best source of the clients’ needs.