Social Media Strategies
Our Picks for TAB Bank Brand Ambassadors
Susan Petersen
Bio:
Susan Petersen is the founder and CEO of Freshly Picked. After becoming frustrated by the lack of well-designed baby shoes, Susan designed baby moccasins and put them on her blog in 2009. From there the company took off, with the rich and famous (or at least their kids) wearing the moccasins and Susan and her moccasins being featured on ABC’s Shark Tank. Susan lives and plays at the base of the Utah mountains, with her drone-pilot husband and her two adorable children.
Freshly Picked is a leading baby lifestyle company, with over 6,000 percent revenue growth over the past three years. In 2015, Freshly Picked became the first woman-owned company to be named the number one fastest-growing company in Utah Valley. The company was also recognized as having the highest revenue growth percentage to date for the honor. Leading in social engagement and community, Freshly Picked’s million social media followers love celebrating the shared experiences of parenthood with the brand. From the first step to the next step, Freshly Picked is there for every step in babies’ lives.
Instagram: https://www.instagram.com/susan.m.petersen/?hl=en
Business Instagram: https://www.instagram.com/freshlypicked/?hl=en
What:
Introduce the influencer to Tab bank. Explore what Tab has to offer to business owners of all sizes. I want Susan to see the value of easy and simple banking for business owners. Especially for those with little financial experience. I want an Instagram story as well as an Instagram live when she talks about her business. I want the message to be around how to get to that next stage in your business and how to use lending for that. Refer to Tab as a great financial partner to help the viewer’s business along.
How:
I’d like for Susan to use Tab’s service. Go through the steps of signing up and using the online experience. I want her to understand this so she can communicate with her followers that money is an important thing to worry about and it doesn’t have to be complicated. I want her to highlight that she doesn’t have a college degree but she is a successful CEO and that you don’t need a CFO when you’re starting out to understand your finances. I want her followers to understand that if they’re trying to expand their business that Tab is a great place to go.
Why:
There is a huge market of people involved in “side hustles”. There are many people who have turned a hobby or crafting into a business. That’s what Susan did. She handmade baby shoes and decided to sell them. This turned into a multi-million dollar business. She is an example to a lot of people, mostly women, who are not CFO’s, controllers, or managers of large businesses. There is a huge audience of stay at home moms with minimal education or job experience that are turning into large business owners. These people probably don’t follow Forbes, Business week, or finance gurus on twitter. They follow the products they use and influencers they trust.
Freshly Picked is a leading baby lifestyle company, with over 6,000 percent revenue growth over the past three years. In 2015, Freshly Picked became the first woman-owned company to be named the number one fastest-growing company in Utah Valley. The company was also recognized as having the highest revenue growth percentage to date for the honor. Leading in social engagement and community, Freshly Picked’s million social media followers love celebrating the shared experiences of parenthood with the brand. From the first step to the next step, Freshly Picked is there for every step in babies’ lives.
Robin Lewis
Bio:
“Do you want to learn new woodworking skills? Or are you the type of person that just wants to watch the process of something being made? My name is Robin Lewis and I build furniture in my home workshop. For the moment woodworking is a part-time job but I’m sharing my journey as I transition into doing it as a full-time business.”
Youtube: https://www.youtube.com/channel/UC5TIGDEkNJzdYCZUKJFtmxQ/featured
What:
The advertisement will be in the form of a video ad at the beginning and end of a few of his videos. Robin will be provided with a script as well as some creative freedom to express his views of TAB Bank organically. He will navigate a demo version of the app, talk about the security features and highlight other features that show off the convenience of the bank and its services.
How:
TAB Bank will provide him with logos, video clips, and other assets as well as have a marketing team at his disposal to help him create the ad at the beginning of his video. The ad will be 30 seconds towards the beginning of the video. In order to not lose viewers, the ad will be very succinct and interesting so the viewers can remain invested in Robin’s content.
Why:
A lot of people interested in this type of content have businesses or financial needs. If TAB Bank can highlight the convenience and simplicity of the bank and convince a people that TAB is the solution they’ve been looking for.
