DIY Marketing: Captivating with Coupons

Landon Dorssey
Oct 4, 2017 · 5 min read

Coupons are an amazing branding tool

A strong brand has the power to pull attention, interest, and sales away from the competition, but building a brand takes time and effort. One of the best tools for helping speed up the branding process is a coupon.

The options for incentives are endless

The traditional coupon is a dollar or percentage discount. In some cases, that may be the best option, but with a little imagination and strategy, there are many more options for incentivizing customers. We could never cover them all, but there are a few that show a lot of promise and are worth mentioning and detailing for you.

Coupons are common-use in most households and for most industries

The global population is using coupons and incentives more than ever. We can even say that they have become part of the culture of spending today. Millions of people a day use coupons, and some 90% say that they make purchase decisions based on what is incentivised.

  • Specific coupon websites (Groupon, Zulily, Coupons, EBates)
  • Your branded and associate websites
  • Campaigns and communications (emails, newsletters, one-pagers)

Incentives in the education industry are on the rise

Education is not a common industry for incentives, mostly because it is seen as a necessity, and therefore something people would pay for regardless of the price. The truth is, education is a very viable industry for incentives.

Table Mesa Blog - Making CE Beautiful

An online education company moving to revolutionize the continuing education industry. There is a need for fast, affordable, accessible, and enjoyable online CE, and we are to meet that need!

Landon Dorssey

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Table Mesa Blog  - Making CE Beautiful

An online education company moving to revolutionize the continuing education industry. There is a need for fast, affordable, accessible, and enjoyable online CE, and we are to meet that need!