Offer a course, or offer an experience?

Landon Dorssey
Jul 12, 2017 · 4 min read

Think of yourself as a CE restaurant

You are serving up some amazing courses to your licensees. However, before licensees take a course, they see your profile, where you keep those courses.

“You eat with your eyes first”

If you are a CE restaurant, then obviously, you have a menu, which is on your provider page. However, most Table Mesa licensees do a general search for courses that meet their wants and needs. Think of it in this way: we have a universal menu where every provider’s courses are included, and to get them to order yours, your courses need to stand out from the get-go.

Packing your CE full of flavor

A course can be served up in a bunch of different ways. In a live setting, lectures, handouts, and Powerpoints are the most common because they work. Online, people are consuming audio and visual information far more than words or presentations, and for good reason:

  • A picture is 5x more likely to evoke an emotional or thoughtful response than words
  • Podcasts and audio lectures have more listeners in a day than there were US college students in the 2016 school year

Table Mesa Blog - Making CE Beautiful

An online education company moving to revolutionize the continuing education industry. There is a need for fast, affordable, accessible, and enjoyable online CE, and we are to meet that need!

Landon Dorssey

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Table Mesa Blog  - Making CE Beautiful

An online education company moving to revolutionize the continuing education industry. There is a need for fast, affordable, accessible, and enjoyable online CE, and we are to meet that need!