Dress for the Listing You Want Not the Listing You Have

Unless, of course, the listing you have is epic.

When it comes to winning a listing, Smith & Berg know exactly what it takes. And of course, the dynamic real estate duo attributes their successes to experience and a well-groomed listing presentation — but it’s not just their approach to real estate that’s tailored.

F. Ron and David know that a hint of victory lies in their wardrobe. When people buy a home, they’re also buying into the broker. So, they give ‘em what they want — good-natured character dressed up in some killer threads and treads.

F. Ron Smith

“Style should inspire.”

What are your 3 favorite clothing brands?

Explain your personal style in 3 words.

Stylish cocktail attire.

How does what you wear impact your business?

The first step towards success is the most important. My shoes point me in the right direction.

Whose style has influenced your own?

Evan Smith (his son)

David Berg

“Blue, white, gingham, grey adidas or Ferraro loafers. I get the deal done.”

What are your 3 favorite clothing brands?

Explain your personal style in 3 words.

Casual and sophisticated.

How does what you wear impact your business?

I need to be comfortable to perform my best and my clients need to see me as successful, trustworthy and professional.

Whose style has influenced your own?

When I was young: Ad-Rock, but I wore uniforms to school.