A B Testing

A/B testing is a powerful technique used by marketers and website owners to optimize their online presence and drive better results. …

If you own an online business, then you probably already know how important it is to set up a well-planned sales funnel that will help to convert more products into leads and sales. …

In the world of data analysis, A/B testing shines as a powerful tool that allows businesses to make data-driven decisions with confidence. By conducting controlled experiments, data analysts can compare two versions (A and B) of a webpage, app interface, or marketing campaign to determine which performs better. …

Hello everyone! In our digitally driven world, the slightest change can be the difference between a conversion and a lost potential customer. Today, I invite you into the world of A/B testing — the silent powerhouse behind effective data-based decision making! A/B Testing Demystified At its heart, A/B testing sounds like a simple…

In this article, we’ll discover why people often confuse correlation with causation, how to prove cause and effect, and why it’s crucial to understand the distinction. — When people work on creating a product/service, they often use information to make decisions. They might analyze data and notice that when users do a certain action, like X, they are more likely to buy a product or achieve a certain success metric. …

A step by step visual explanation of the Policy Gradient method — In this article, we will explore how policy gradient reinforcement learning can be used for A/B optimization. It is a simple demo to observe the policy gradient method, where we will deeply understand the underlying mechanism and visualize the learning process step by step. Introduction Reinforcement learning is a fundamental concept…

In previous articles, we discussed how to calculate sample size using power analysis and explored concepts such as confidence intervals and statistical significance. Now, let’s dive into the Central Limit Theorem and understand its impotance when conducting statistical analysis, and A/B tests. Imagine you want to find out the average…

We covered the basic steps of A/B testing in previous posts. Now, let’s start going through the steps in greater detail, beginning with a hypothesis, using an example: Selling books! Ah, the joys of selling books online! You’ve got a beautiful website, an impressive collection of books (and only books…

A/B testing, also known as split testing, is a statistical method used to compare two or more variations of a specific element or feature in order to determine which one performs better. …