Rémy SAISSYinTeads EngineeringLearnings from using Privacy Sandbox at TeadsTeads tested Privacy Sandbox functionalities (Protected Audiences, Topics, Attribution Reporting) for ad campaigns.Jul 19
Michael BerkinTowards Data ScienceDon’t Use a T-Test for A/B TestingHow to use multiple linear regression to determine ATE and statistical significanceFeb 2, 20226
BrillmarkFrom Guesswork to Great Results: How to Craft Winning Variations Every TimeIn the ever-evolving digital marketing landscape, staying ahead of the curve requires a keen understanding of what works and what doesn’t…Jul 4Jul 4
Pararawendy IndarjoinBukalapak DataMeet the Engine of A/B Testing: Chi-Square TestUnderstand the concept and perform one from scratchAug 28, 20202Aug 28, 20202
Malav PatelinWrite A CatalystDon’t put all your eggs in one basket but how to choose the basket?Optimizing your marketing through A/B testingMay 8May 8
Rémy SAISSYinTeads EngineeringLearnings from using Privacy Sandbox at TeadsTeads tested Privacy Sandbox functionalities (Protected Audiences, Topics, Attribution Reporting) for ad campaigns.Jul 19
Michael BerkinTowards Data ScienceDon’t Use a T-Test for A/B TestingHow to use multiple linear regression to determine ATE and statistical significanceFeb 2, 20226
BrillmarkFrom Guesswork to Great Results: How to Craft Winning Variations Every TimeIn the ever-evolving digital marketing landscape, staying ahead of the curve requires a keen understanding of what works and what doesn’t…Jul 4
Pararawendy IndarjoinBukalapak DataMeet the Engine of A/B Testing: Chi-Square TestUnderstand the concept and perform one from scratchAug 28, 20202
Malav PatelinWrite A CatalystDon’t put all your eggs in one basket but how to choose the basket?Optimizing your marketing through A/B testingMay 8
Sujeewa Kumaratunga PhDinTowards Data Sciencep-value Basics with Python CodeWhat is p-value? It is the probability that you will obtain a test result given an actual distribution. Or in an A/B test setting, it is…Feb 25, 20202
Muhammed Haris T MHow to do A/B testing for marketingHave you ever questioned whether the captivating headline you composed for your landing page is truly the most optimal one? Alternatively…Apr 29
Aaron ZhuinTowards Data ScienceCausal Inference: Econometric Models vs. A/B TestingObservational Study, Experimental Study, Regression Model, Instrumental Variable, Difference-in-difference Model, Parametric Test and…Feb 14, 20223
