How to A/B Test Major Changes on Android

A/B testing on mobile is always the top asked question while developing new features. Most of the A/B testing tools like Apptimize, Taplytics, Optimizely, Mixpanel, are only capable of tracking variable or minor UI changes.

A/B Testing Your AngularJS Templates (Part 1)

If you’d like to A/B test your single page application templates, it is important to create a clean and scalable solution instead of cluttering your templates with conditionals, as such:

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2015 in experimentation

(This is my annual review of everything I tweeted about AB-testing in 2015)

Experimentation seems so simple and straight forward. It’s doing different things and comparing the outcomes. It’s been around since the old testament. It’s the essence of the…

15 Split Test Results That (Almost) Always Boost Conversions

In the Unfunnel Growth Labs, we’ve conducted thousands of split tests and constantly look for new ways to move the sales needle on all our digital channels — for each and every one of our online properties.