Marketers: Personalization Will Become A Science This Year

Note: This post originally appeared as a guest post on VentureBeat.

It’s 2016, and marketers still have trouble personalizing their outreach to customers. Only five percent of marketers have a predictive…

Messages d’urgentisation : une technique efficace… à manier avec prudence !

Don’t Test Yet: 3 Things You May Forget Before Running A/B Tests

“Hey! The optimization tool just showed that the new version of our website resulted in a higher conversion rate than the original version, with a 95% confidence! The number proves that I was right about coming up with…

Website A/B Testing for Beginners

A/B testing is a great method to continuously improve the overall performance of your website. It…

Your Gut Instinct is Wrong, So Try A/B Testing

Leading companies challenge their decisions without…

A/B Testing Our Way Toward Product Success

Or How I Got Over Myself and Started A/B Testing Our…

A/B Testing mit Google Analytics

Das beliebte Tool bietet deutlich mehr Funktionen als das reine…

Guest post by Logan Merrick: 6 Common A/B App Testing Mistakes

Logan Merrick, Co-founder and Director of Buzinga App Development, offers some insights on…