Account Management

A Comprehensive Guide for Aspiring Social Media Account Managers — Master the art of social media account management with our comprehensive guide. Learn the key steps to succeed in the digital era, from understanding the platforms and harnessing the power of data to nurturing client relationships. Gain the skills to thrive in this competitive industry and drive exceptional results. …

In the subscription-as-a-service (SaaS) world, the sales negotiation process has many similarities to the one in a traditional proprietary business model. Many tools used in the latter can be very well applied in negotiations. One of the common ways for account managers (AMs) to close the deal faster is by…

Sales teams are fighting an uphill battle. And it’s not because they don’t have the right skills, or the right customers, or the right tools. Oftentimes, it’s because they have the wrong data feeding into those tools and lack complete visibility into opportunities. A survey by Gartner found that “organizations…

As businesses continue to expand globally, the role of global account managers has become more critical than ever before. These professionals are tasked with the challenge of managing complex relationships with multinational clients, navigating different cultures, time zones, and business practices. Learn the unique challenges faced by global account managers…

The need to be consistent in daily prospecting and conducting meetings with clients usually leads account managers (AMs) to deprioritize administrative activities such as maintaining CRM hygiene. In many ways, it makes total sense since administrative work does not directly lead to bigger pipelines and closed deals. Certain AMs go…

One of the most common challenges for account managers (AMs) is prioritizing their book of business. Usually, they do not get to choose which clients end up in their book, but they can and should analyze it and decide which clients they should focus on. Ideally, all clients should receive…

In many ways, account managers (AMs) play a nurturing role for clients. While they may sometimes engage new prospects to win new business, most commonly, their job is to identify growth opportunities in their book of business. They engage in all sorts of activities, from prospecting and delivering demos to…

Growing accounts in the book of business and hitting the monthly target is the key responsibility of account managers (AMs). Some clients will grow naturally and proactively reach out to AMs when a certain upgrade is needed (e.g. additional seats, higher subscription plan, etc.). But there’s no guarantee that such…

Cristina joined Wrike in January 2022 as Senior Inside Sales Representative and now is delivering business outcomes as Account Manager. Before coming to Wrike, Cristina had the opportunity to work across different markets and industries, managing several initiatives and projects. When she learned about Wrike, she could picture how it simplifies collaborative work and respond to challenges that she had experienced when she needed to execute work across different functions and locations, minimizing delays and saving time. Check out Cristina’s personal journey of becoming an Account Manager within her first year and why she decided to join Wrike! 👇