VennelaviriBehind the Campaign: How Zomato’s “Har Customer Hai Star” Won India’s HeartThe Scene: 2021, The Age of Food Delivery5d ago
John KovacevichMy 15 Favorite Ad Campaigns of 2023Highlights include collecting your hate mail, marvelous musicals, and the best email campaign I’ve ever seenDec 28, 20235
VennelaviriBehind the Campaign: How Swiggy’s “Instamart — Aapka Apna Grocery Store” Took India by StormThe Scene: 2021, The Rise of Quick Commerce5d ago5d ago
Sandhya MenonPets Gone Wild? IKEA’s Purrfectly Chaotic Campaign Wins OnlineIKEA, the furniture giant known for its flat-pack prowess and Swedish meatballs, has taken a bold step in their latest marketing campaign…Mar 291Mar 291
VennelaviriBehind the Campaign: How Cadbury’s “Not Just a Cadbury Ad” Touched Hearts in IndiaThe Scene: 2020, A Year of Challenges5d ago5d ago
VennelaviriBehind the Campaign: How Zomato’s “Har Customer Hai Star” Won India’s HeartThe Scene: 2021, The Age of Food Delivery5d ago
John KovacevichMy 15 Favorite Ad Campaigns of 2023Highlights include collecting your hate mail, marvelous musicals, and the best email campaign I’ve ever seenDec 28, 20235
VennelaviriBehind the Campaign: How Swiggy’s “Instamart — Aapka Apna Grocery Store” Took India by StormThe Scene: 2021, The Rise of Quick Commerce5d ago
Sandhya MenonPets Gone Wild? IKEA’s Purrfectly Chaotic Campaign Wins OnlineIKEA, the furniture giant known for its flat-pack prowess and Swedish meatballs, has taken a bold step in their latest marketing campaign…Mar 291
VennelaviriBehind the Campaign: How Cadbury’s “Not Just a Cadbury Ad” Touched Hearts in IndiaThe Scene: 2020, A Year of Challenges5d ago
Sneha ChokshiinMiQ Tech and AnalyticsMeasuring Digital Ad Effectiveness using Incrementality TestingThe last few decades have seen a major shift in advertising dynamics due to the rise of digital advertising. According to Emarketer…Dec 5, 20192
Bhumika Katyayan“Think small.” : How this VW ad copy reversed the gameSuppose in the middle of this pandemic, you were contacted to host a pool party for over 2,000 people. How difficult, insensible, and…Apr 28, 2021