AdPlayer.ProGuide to Retail Media Ad Measurement Standards in 2024The AdPlayer.Pro team explores the current state and future perspectives of the adoption of the retail media ad measurement framework.Apr 4
Jim WarnerinSnowflake Builders Blog: Data Engineers, App Developers, AI/ML, & Data ScienceReach & frequency in the age of outcomesHistoryFeb 16, 2023Feb 16, 2023
Jim WarnerinSnowflake Builders Blog: Data Engineers, App Developers, AI/ML, & Data ScienceMTA vs Sales Lift: Understanding the Differences in Measurement ModelsMulti-touch Attribution (MTA) and Sales Lift are both ad measurement methodologies intended to pinpoint the amount of sales driven by an…Mar 14, 2023Mar 14, 2023
Magic PixelWhy Paid marketers need a different Tag Management System?Traditional tag management systems and their implementation are no longer relevant. Paid marketers deal with an entire set of media pixels…Jun 2, 2021Jun 2, 2021
AdPlayer.ProGuide to Retail Media Ad Measurement Standards in 2024The AdPlayer.Pro team explores the current state and future perspectives of the adoption of the retail media ad measurement framework.Apr 4
Jim WarnerinSnowflake Builders Blog: Data Engineers, App Developers, AI/ML, & Data ScienceReach & frequency in the age of outcomesHistoryFeb 16, 2023
Jim WarnerinSnowflake Builders Blog: Data Engineers, App Developers, AI/ML, & Data ScienceMTA vs Sales Lift: Understanding the Differences in Measurement ModelsMulti-touch Attribution (MTA) and Sales Lift are both ad measurement methodologies intended to pinpoint the amount of sales driven by an…Mar 14, 2023
Magic PixelWhy Paid marketers need a different Tag Management System?Traditional tag management systems and their implementation are no longer relevant. Paid marketers deal with an entire set of media pixels…Jun 2, 2021
Matt LopezA Quick Guide to Video Ad Measurement LingoThe beauty of digital video is its ability to target and track an ad’s performance data in real time. But before you can use this data to…Jul 12, 2017
IPG Media LabinIPG Media LabPinterest Adds More Third-Party Measurement & Data To Ad PlatformNov 9, 2016