Ad Server

For an ad server, every millisecond counts. We must select an ad for a request as quickly as possible; otherwise we will be knocked out of the business because either the publisher’s ad server or the user won’t have the patience. At GumGum, we manage to fulfill tens of millions…

The Start Of The Ad Server Era Did you know that the first central ad server was released by FocaLink Media Services in 1995, for controlling the delivery of online advertising or banner ads, reducing ad fatigue, and serving ads to the most relevant audience for over 26 years! It is evident that ad servers are an…

In this article we will try to authenticate a user to an external windows active directory domain server before granting him access to APIs. Suppose you have a running windows AD server such domain name — example.examplegroup.co.in IP Address — 192.168.1.25 Steps: Add following dependencies to pom.xml file <dependency>…

Introduction To decide which ads to serve, our GumGum ad server needs to make decisions not just based on different targeting requirements, but also based on other factors such as the ad goals, RPM (revenue per million), viewability, click through rate etc. Recently we had a goal to increase the viewability…

Prebid.js is arguably the most popular header bidding platform in the ad tech space. It currently has the top spot in the header bidding market share, surpassing Amazon’s Transparent Ad Market. Prebid’s open source community, wide range of features, and many demand side sources make it a tantalizing choice amongst…

Publishers are busy. They’re preparing for the death of the third-party cookie, growing their subscriber bases, and consistently producing high-quality content. They don’t have time to deal with sub-par ad server platforms that fail to deliver revenue and can’t integrate with their overall operations. That’s why it’s so important to…

If your company has a software in production for some time, you are probably familiar with this story. One of your teams is the keeper of a critical software in production. You are a small or medium size new age company who doesn’t have a NOC (those are so 1900s…

Nobody likes Mondays, but I think it’s a good day for a few updates. As part of my effort to make Adoppler’s external communications as transparent as the Trusted Marketplace universal auction is for our clients, here are a few things that have been released during the last few weeks. Last Week Stats …

The objective of this article is to explain why ad server team at GumGum migrated from AWS ElastiCache for Memcahed to AWS DAX as a cache for DynamoDB and how did it benefit us. What is Caching? Caching is the process of storing data into a cache. A cache is a temporary storage…