BidsCubePremier SSP Platforms to Monitor in 2024In the contemporary digital landscape, publishers seek the most efficient SSP platforms to vend their ad inventory with minimal exertion…6d ago
Marketing TechnologyUnveiling the Power of Ad Tech in Social Media Marketing“In the rapidly evolving domain of digital advertising, where attention spans are fleeting and competition is intense, leveraging ad tech’s…Mar 13
Servers.comUnderstanding ad fraud & its impact on ad platforms?Of all the adtech trends people are talking about this year, it’s safe to say that ad fraud is the one everyone wishes would just go away…Jul 15Jul 15
Marketing TechnologyMeasuring Success in Ad Tech: Key Metrics and KPIs for Enhanced PerformanceIn the fast-paced realm of ad tech, where every click, impression, and conversion counts, accurately measuring success is essential for…May 6May 6
Saurav DasWhat is AdTech?AdTech, short for Advertising Technology, has revolutionized the digital advertising landscape, transforming the way advertisers reach and…Jun 16, 2023Jun 16, 2023
BidsCubePremier SSP Platforms to Monitor in 2024In the contemporary digital landscape, publishers seek the most efficient SSP platforms to vend their ad inventory with minimal exertion…6d ago
Marketing TechnologyUnveiling the Power of Ad Tech in Social Media Marketing“In the rapidly evolving domain of digital advertising, where attention spans are fleeting and competition is intense, leveraging ad tech’s…Mar 13
Servers.comUnderstanding ad fraud & its impact on ad platforms?Of all the adtech trends people are talking about this year, it’s safe to say that ad fraud is the one everyone wishes would just go away…Jul 15
Marketing TechnologyMeasuring Success in Ad Tech: Key Metrics and KPIs for Enhanced PerformanceIn the fast-paced realm of ad tech, where every click, impression, and conversion counts, accurately measuring success is essential for…May 6
Saurav DasWhat is AdTech?AdTech, short for Advertising Technology, has revolutionized the digital advertising landscape, transforming the way advertisers reach and…Jun 16, 2023
Quinn ChasanThe Social Dawn Progress and Pitfalls of 2024This is a Medium about how the private sector way of dealing with user data, led by the ad tech industry, compares to (and often clashes…May 30
Servers.comTypes of ad fraud and how to prevent them?Ad fraud isn’t going to disappear overnight, meaning ad fraud prevention is set to become a mainstay of every adtech platform and marketingJul 18
Bradley Lewington8 adtech trends and predictions to watch out for in 2024After a dramatic year for the adtech industry in 2023, what does the rest of 2024 have in store? I believe we’ll see less uncertainty but…May 20
