We: the marketers, media owners and agencies made ad blockers awesome. Thanks.

When you block ads the world becomes a much nicer place. The signal to noise ratio increases and your phones battery lasts longer with that warm and fuzzy feeling if you are that way inclined that you feel safer.

All you’ve said here is spot on. Unfortunately for us, I believe the truth of Mr. Berry’s argument is both in its content as well as its form. He’s making something (an essay) in which he’s arguing that marketers (himself) become makers of things (such as his essay). In said “essay” he just happens to drop the information (at least 3 times) that he…

Super interesting how this article starts out uneased by Asimov’s bizarro world of ubiquitous, insidious advertising and then finishes off by excitedly declaring the dawn of advertiser as legitimate content creator. I am terrified of the future in which creators cannot make a living without subjecting their audience to content from institutions that…