Adobe Analytics

How to replace components everywhere and harmonize your duplicate segments & metrics along the way — How to harmonize duplicate segments or metrics and retire deprecated dimensions for good by replacing Adobe Analytics components in any workspace, segment or calculated metric definition — with a few clicks. We have all been there. You have a training session with your Adobe Analytics users. You tell them things…

There’s always lots of good stuff happening at Hoodoo Digital. We are pleased to announce that Jay Moskos has completed the Adobe Certified Expert exam for the Analytics Business Practitioner. This exam certifies that he “demonstrates expertise in helping clients realize value in an Adobe solution.” …

For many businesses, deciding between Adobe Analytics and Google Analytics can seem a bit like picking between different brands of eggs at the grocery store — no matter which brand you pick, they’re all eggs, right? Not quite. While both programs deal with capturing data from your website and web…

Get to a consistent, manageable setup of your eVars, props, Success Events, and Classifications, including Version Control — Have you seen any “Multiples” lately? Do they make you nervous, too? Then you must be an Adobe Analytics Admin. This post explains how to set up your Report Suites in a maintainable way. We also show how to compare the values behind those “Multiples” more efficiently. …

The account usage logs of Adobe Analytics offer a lot of cool data to monitor if the Digital Analytics team is doing their job. However, they are not without pitfalls. A Project View may not be what you think it is. How fresh is the data? And how do you…

How to Measure User Adoption of your Adobe Analytics Setup and Prevent Co-Workers from Churning — Am I doing a good job in terms of user adoption of Adobe Analytics at my organization? Which co-workers are starting to lose interest? Which ones are emerging Power Users? Which data topics deserve more attention, i.e. enhanced reporting & tracking? …

I’m pretty sure Neel gave a sublime overview of the first phase of the competition. If you haven’t checked it out yet then here’s the link to Phase 1. https://bit.ly/gdsc-vjti-neel

I’ll be narrating the first phase. If you want to read about the second phase of the competition, here’s the link! https://bit.ly/gdsc-vjti-sahethi Initiative Trying something new every now and then has become a constant factor that we as engineers live by. Hence, getting our hands dirty with entering this world of…

No Adobe Summit de 2020, a Adobe apresentou para o mercado o projeto Adobe Experience Platform SDKs, que nos permite mensurar eventos das plataformas do Adobe Experience, sincronizar identidade dos usuários, personalizar conteúdo, entre outras novas funcionalidades em produtos / serviços multiplataforma. Mas, afinal, o que é o Adobe Experience Platform SDKs? O SDK é uma biblioteca que permite que…