Man, if I could recommend this article 100 times I would. It is a plague that has fallen upon advertising, this efficiency craze which is so blistering short sighted. Marketers care so much about their ROI that we effectively end up paying from the marketing budget for every sale. That alone is an abomination, just like a SaaS renting its customers…

This usually equates to stripping your exact address name and DOB out, yet still pinpointing your address averaged out with your three nearest neighbours to a 4 address node. Then one of the A-Z demographic letters or sub categories is applied, or something very similar to target ads and such. I can’t find the one I’m familiar with online But I can…

I was watching Biggest Loser on NBC tonight and noticed they had placed a watermark on the bottom left of my screen to promote their new program, The Voice. Now, we’ve all seen these type of ads and grown accustomed to everything from a subtle watermark to people dancing on the screen while we’re trying to watch the program we tuned in for.

Guerilla Campaign

Involving the audience in a live interaction with the brand in a public setting is one of the basic explanations of guerilla advertising.

O mercado publicitário é igual ao mercado da bola.

No inicio de carreira você sonha em jogar nos maiores times (agências grandes), mas tem que se contentar com os times do interior (agências pequenas) ou jogar campeonatos amadores (freelas).