This is the story of how Swiss graphic design, throughout the 20th century, branched out into the world, became a recognised standard and then found its way back to its homeland — by Sascha Lötscher The invention of book printing allowed, for the first time, the mass dissemination of every conceivable type of information, making it a harbinger of the 21st-century digital revolution. The story of the emergence of modern visual communication is, in turn, intimately tied to the Industrial Revolution. Swiss…
