Advertising

How researchers proved the most advertised drugs are mostly junk — Table of Contents · If the drug is bad, buy an ad · Why even allow drugs with a low therapeutic value? · In summary: many new drugs don’t provide benefits, and ads keep them profitable The United States is a bit weird, compared to most countries; it’s one of only two nations…

From Warhol to Emerging Artists, Coke Celebrates Art in ‘Masterpiece’ Campaign — Coca-Cola has always been a part of our lives. And it’s not just because of its refreshing taste. The brand has been associated with some of the most iconic moments in history, from sharing a Coke with friends to making a statement in art. They’re now taking things to the…

In 1976, New York designer Milton Glaser sat in the back seat of a taxi and arranged three capital letters and a stylized red heart into one of the most effective slogans in contemporary branding history. The following year, the Wells Rich Greene advertising agency used the logo —or rebus…

The “He Gets Us” ads are controversial. They’re also pretty good. — Like a lot of people, I watch the Super Bowl for the ads as much as for the football. But unlike a lot of people, I do this professionally. I’ve worked in the advertising business for longer than I probably ought to admit. Of course I pay attention to the…

Humor in copywriting makes smiles and sales! — My favorite ad of all time is a cracker! It’s a nice-looking suburban house. The front door is ajar. We go through and eavesdrop on the conversation. There is a group of women. One is talking. You can’t hear what she’s saying exactly, but it’s funny. Then it becomes hilarious. …

They lied — They said that young boobs were perky. Mine came so quickly that they bypassed the perky stage. I thought there might be a “refresh,” and perky would arrive. Playtex said they had a “living bra.” Apparently, mine died early. They said it’s normal for breasts to leak a little while…