Let us tell you how much your ads suck…
Why standardized ad feedback can’t come soon enough
I have written that online advertisers should devote 10–20% of an ad unit’s surface area to soliciting feedback from consumers.
When I got my first job out of school, Computer Science was still a new major. I was one of the few black people in the program. I went to work for a small firm building vertical market accounting systems. I had no idea how much trouble the company was in. The owner of the company was a woman, a blonde who most people did not like. When the company…