Advertising

The enthusiasm around web3 is not misplaced. Daily life on the Internet these days has become a wind tunnel test on our collective soul. The convoluted mix of surveillance capitalism, weaponized identity theft and echo chamber of the vanities makes us feel overdue for some stretch goals and new territory. …

This article is an update to a series I began writing toward the end of 2020, called “How to launch a startup + brand + product in 100-days”. Almost a year ago I officially launched a shiny new startup and brand, called Plantfully Systems. The idea behind this upstart was…

Puffery versus false advertising Apple and Samsung have had running economic battles, each trying to take the lion's share of the smart phone market. In quarter one, 2022, Samsung has taken the top spot from Apple in market share. …

Highlights from a new report show how success is built through collaboration and integration of conventional rivals So excited this report is out. Our team at Prophet started the research last summer with open questions about brand vs. …

The art of making a landing page that (actually) converts. — Your ads are getting tons of clicks. But less than 3 out of 100 visitors end up buying. That means one of two things: The clicks are low quality Your landing page needs love It’s easy to reduce the low-quality clickers: Optimize for conversions Add more branding to your ads …