Advertising

CALLING VERSES — Chapter 3. “God said to love your enemy and I obeyed and I loved myself” — Kahlil Gibran Written by Tito Mogaji. London. 1 June 2023. “God said to love your enemy and I obeyed and I loved myself” — Kahlil Gibran Writing about one’s own mental health is difficult. Where to begin? I’m a Black British Man in 2023 — which is probably one of the better…

“A brand becomes stronger when you narrow its focus.” — Al Ries — In today’s fast-paced business landscape, new ideas and brands constantly emerge. Entrepreneurs pitch their concepts in every corner like they’re newsies in the 1900’s. How do you make yourself heard in the marketing traffic jam? The market is flooded with products offering similar values. Plant-based milk alternatives, vegan snacks, chocolates…

The announcement comes after news broke that it will be parting ways with its agency after 11 years of award-winning work. — Conglomerate Group Industries have named ChatGPT its new AOR after a not so competitive pitch. CMO Kerrie Avery, was quick to praise the appointment. “I’ve never been part of such a seamless pitch process,” she gloated. “ChatGPT came back with an entire creative presentation in less than 6 seconds that…

1900: The concept of market segmentation was introduced by Walter Dill Scott in the United States. 1901: The first documented use of a celebrity endorsement in advertising, featuring actress Fanny Brice for soap products in the United States. 1911: Procter & Gamble pioneered the concept of brand management, focusing on…

Twitter’s latest round of bad news recalls a meeting Free Press and other racial-justice and digital-rights groups held in early November, at the beginning of Elon Musk’s disastrous run as the platform’s CEO. We sat down with the new-media boss to gauge his commitment to community standards, election integrity and…

Buy now or we’ll keep spamming you —

TikTok, the popular short-form video app, has taken the world by storm, captivating millions of users with its entertaining and creative content. “The TikTok Insiders” is a comprehensive guide that delves into the secrets of TikTok success, offering valuable insights and strategies for individuals and businesses looking to harness the…

LandWorks, the first ever protocol that enables period-based renting of land in various Web3 Metaverse games, is proud to announce its partnership with met[ads], a leading adtech company. …

Click here to find part 1 of Chat GPT Changing the Face of Mood Advertising Through Influencers Reels. Be it Roast & Ground, Soluble, or Single Served, Coffee is one of the few consumer goods with an evolved branding ecosystem worldwide that advertises the demeanor of consumption to persuade a…