Newsletters and Social Media Aren’t the Same — So Why Do So Many Marketers Treat Them That Way?Better Strategies For Making Content Work Across Platforms
Anista Internacional e Greenpeace: Duas hashtags alcançam muita gente. Uma hashtag alcançaria muito maisEntre as organizações ativistas que abraçaram o conceito de internet como “esfera pública” e que investem fortemente em estratégias visando reforçar o…
Working with Health Net is Worse Than Chemo — Part IVIn which Jay refuses to show, Larry is a disappointment, and Health Net’s Media Relations team stalls the press
Getting Lost in the ShuffleLooks like it’s time to get on the soapbox again. Before I begin, my Medium “bio” proudly states that among…
Tomgram: Bill McKibben, The Real Zombie ApocalypseThis article originally appeared at TomDispatch.com…
Seventeen“You are the Dancing Queen, young and sweet, only seventeenDancing Queen, feel the beat from the tambourineYou can dance, you can jive, having the time of your lifeSee that girl, watch that…
Trying to solve your grassroots engagement problems? Stop making sense.In the study of psychology, there’s a concept called the “makes sense stopping” rule. It states that when presented with a difficult question, we take a position and look for evidence to support it.
