Aerie

Aerie is a company that makes women’s clothing consisting of: intimates, swimwear, activewear, loungewear, and more. The company states that its goal is to make all women feel empowered in their clothing. The brand stands to be uber inclusive with fair pricing and good quality. Their social media campaign features…

User-Generated Content (UGC) is the new and growing goal for many marketers. Cartay, writer at Digital Doughnut, stated statistics that prove the rise of power of UGC. For example, she stated “47% of the top-performing content marketing teams rely extensively on UGC.” The most-followed brands are the ones that are…

Aerie is a sub-brand owned by American Eagle Outfitters that sells everything from loungewear, lingerie, athletic wear and even accessories such as sunglasses and fuzzy socks. Aerie’s target demographic caters to anyone regardless of age, but I believe the brand mostly attracts 15 to 30 year olds. To start off…

By Kassandra Lopez, Global Strategic Communications graduate student at the University of Florida Aerie is incredibly adept at keeping its strong message consistent throughout their marketing efforts. When it comes to marketing today, digital channels such as social media simply can not be overlooked. But in regard to their choices…

It can get pretty hard to not get lost in the endless images of beautiful people and perfectly crafted garments of a clothing brand’s Instagram page. However, I sometimes find myself getting a little… bored, to put it simply. I frequently tire of constant company promotion on Instagram. Focusing solely…

Today, where almost everyone and their dog, literally, have social media accounts, it is so important for brands to also be active and relevant on different social platforms. They need to connect with their customers and create an audience to give their company a personable feel and to tell their…

What is it? What thoughts are the first to rush into your mind? A popular trend used to attract investments to the cryptocurrency market? A practical opportunity bestowed on civilization by breakthrough technology? The wave of ICOs has brought hope that the world has invented something completely new. Projects that…

Aerie is a subset of the American Eagle Outfitters brand that focuses on intimates, swimwear and activewear. While the two brands are owned by the same company, are often sold in the exact same storefront and share similar ideals, they have distinct social media presences. It is all too common…

Professional marketers (even the best of the best) have been struggling to understand how to target and persuade one very large and complex group of people: Gen Z. Gen Z is one of the first generations to grow up and have most of their cognitive development surrounded by technology and…