Agency

An update from the department of non-human resources — It’s been nearly 6 months since we launched our AI internship with Aiden (our “editorial intern”) and Aiko (our “design intern”). You can read our initial announcement here, but in short, Aiden and Aiko were Codeword’s attempt to figure out how generative AI can integrate with our agency creative teams. …

The mandate was won following a deep conversation. Jay Mavani has appointed himself as his creative partner to promote his personal brand. Former agency + brand marketing lead is now an independent creative and firmly believes that this is indeed a great way to announce his new endeavour. Jay Mavani won this mandate after a long and deep conversation with his inner self, akin to an agency pitch process.

A brand identity. When it comes to brand strategy, one of the most important aspects of it is understanding the identity. That means figuring out how the brand feels, what it represents, how it relates to people and the benefits it could provide to people. Creating a brand identity helps…

I went into the start of this week already feeling quite tired after a weekend of hosting and didn’t feel quite myself, some unexplained aches and pains which I’m hoping a chiropractor appointment tomorrow will help put me right. …

by Erin Mulrooney In May, I attended Ad Exchanger’s biannual Programmatic I/O conference, one of the top events for programmatic professionals. …

Discover Exciting Opportunities for Freelance Writers | Join Our Publications and Agency — Looking for a rewarding career as a freelance writer? Look no further! Our platform offers a unique opportunity for writers to showcase their talents and get paid what they deserve. Join our network of successful freelance writers and unlock a world of possibilities! In 2023, we established Ink Culture and…

Understanding AI and its Ethical Implications — The emergence of AI has revolutionized multiple industries, from healthcare to entertainment, and has left an indelible mark on the world of digital agencies. …

In today’s fast-paced and competitive world, advertising plays a pivotal role in shaping how we perceive brands and products. Behind the scenes of captivating campaigns and compelling strategies lie the dedicated individuals working tirelessly in advertising agencies. However, a concerning trend has emerged: the incomes of agency employees are gradually…

In the dynamic advertising world, two distinct types of agencies dominate the landscape: global network agencies and small independent agencies. Each model offers unique advantages and drawbacks, catering to different client needs and industry demands. …