Agencylife

What factors determine the profit margins of advertising agencies? To make a profit, digital agencies must know how to balance their business costs with their fee structures. This includes operational costs such as employee salaries, rent and other overhead expenses. It also includes pass-through digital marketing services that might be outsourced, such as SEO, web design and paid ads. …

It is not uncommon for clients to pass along a list of terms that are important to them. Keywords they want to rank well for which could include industry lingo and jargon. …

How the oft neglected quarterly business review can save and even reignite client relationships Tell me if this sounds familiar. Some time ago, you rolled out the red carpet to win a new client. The team flew in for the pitch and presented research and unique insights that set up…

If you are a freelancer who feels stuck in delivery, there is a moment you never expect to come. The moment a project gets delivered without you and the client is happy. Well, after so much stress, hard work, and sacrifice, it finally happened to me. I was able to…

When did we start seeing our desire to contribute as an act of offense? “I just don’t want to step on anyone’s toes” is a phrase I hear too often. It’ll be related to an idea someone had, a suggestion on how to approach something differently, or a desire to…

Entrepreneurship is not an easy path, and starting an agency is no exception. As a new agency owner, you’ll be responsible for everything from marketing and sales to operations and finances. The learning curve can be steep, and the pressure to succeed can be overwhelming. …

As usual, I spent the end of the week sorting out the digital team’s schedule for the following week and beyond. I like to think I run a tight ship in this sense and I’ve always believed that a well-run schedule has a direct effect on not just an agency’s…