Agile Marketing

O novo redator é um robô Sim, já estamos fazendo onboarding para contratar robôs para o time de conteúdo 😂. Continue a leitura e fique por dentro de alguns destaques na área de Marketing.

If you’re an agile marketing professional, you’ll be familiar with this statement: “Organize in small, cross-functional teams where possible.” This is principle #6 in the Agile Marketing Manifesto. It’s the idea that if we can remove siloed knowledge and get people to rally around the specific needs of their customers, we’ll produce better marketing materials. In cross-functional teams, members have the necessary skills and capabilities to deliver an increment…

A blueprint for evolving how marketing operates Some big news from me. I’m delighted to announce the launch of my third book — Agile Marketing: Unlock Adaptive and Data-driven Marketing for Long-term Success. During lockdown Kogan Page asked if I’d follow up my first two books on Agile Transformation with…

If you’re an eCommerce manager, you are always in search of faster ways to maximize revenue and optimize costs. If you haven’t read the previous edition, I wrote about CRO (Conversion Optimization) that has an immediate effect on revenue and cannot be ignored. Today, one topic is Agile Marketing, which…

What does Agility mean in business? It is the year 2019. COVID-19 has just been announced as a global pandemic. Families at home are afraid of going to office in case they’d bring the virus back, while businesses are feeling uncertain about whether they can operate the way they have been, whether their employees should go…

One brand’s response to a potential PR disaster — Picture this: One of the most popular TV franchises of all time kills off a main character…and they use your product to do it. As a marketer, what’s your first move? Unless you’ve managed to avoid all social media this past week, you know exactly what I’m talking about. And *spoiler alert* if that’s the case, you’ve been warned. I’m talking about…

Does the agile project management approach (Scrum) contain secrets for effectively managing marketing teams and projects? — The agile manifesto was signed in 2001 at a ski resort in my home state of Utah. Versions of agile and Scrum for software developers are ubiquitous. (Good luck finding a dev team still managing waterfall projects.) Being Agile In 2007, I was the Director of Marketing for web-based project management company…

Agile aplicado al Marketing o cómo crecer más con menos esfuerzo No hay nada mejor que volver a encontrarse con grandes mentes… esas personas que te hacen reflexionar y avanzar en la vida! Ayer fue mi día! En dos encuentros he aprendido tanto, me he enriquecido tanto… que no sé…