lludovicWHAT IS THE IMPACT OF INDUSTRY ANALYSTS ON THE B2B TECH SALES PROCESS?The AIDA sales funnel is dead, long life to the B2B sales spaguetti monster.Aug 31
Anton ChuvakininAnton on SecurityPosts From Beyond The Grave: How To Impress / Annoy An Analyst During A BriefingMy old $employer blog has vanished and a lot of content of value to the community went down with it. Naturally, I do not own the IP and I…Sep 25, 20201
Fintan RyanHow Do Software Vendors Communicate Big Releases?Every software vendor needs attention on their big releases. Marketing and communications teams are measured on the views and interactions…Jul 242Jul 242
Nick HeudeckerinSway for StartupsThe Startup Founder’s Guide to Analyst FirmsAs you get started on your influencer relations strategy, you’ll need to figure out which firms you want to engage with. There are a range…Dec 30, 20211Dec 30, 20211
lludovicWHAT IS THE IMPACT OF INDUSTRY ANALYSTS ON THE B2B TECH SALES PROCESS?The AIDA sales funnel is dead, long life to the B2B sales spaguetti monster.Aug 31
Anton ChuvakininAnton on SecurityPosts From Beyond The Grave: How To Impress / Annoy An Analyst During A BriefingMy old $employer blog has vanished and a lot of content of value to the community went down with it. Naturally, I do not own the IP and I…Sep 25, 20201
Fintan RyanHow Do Software Vendors Communicate Big Releases?Every software vendor needs attention on their big releases. Marketing and communications teams are measured on the views and interactions…Jul 242
Nick HeudeckerinSway for StartupsThe Startup Founder’s Guide to Analyst FirmsAs you get started on your influencer relations strategy, you’ll need to figure out which firms you want to engage with. There are a range…Dec 30, 20211
Jason MashakOn Leveraging Generative AI for Analyst Relations (AR)When OpenAI’s ChatGPT was released to the general public around Q4 2022, I was working for a small innovation-focused company, Runecast…Apr 22
lludovicARE INDUSTRY ANALYSTS STILL THE TOP TECH INFLUENCERS?There has never been more general interest in technology than today, with everyday people contemplating whether Generative AI will be the…Oct 17, 2023
David RossiterEthics and independence among industry analystsI always find it interesting to hear people talk about the ethics of industry analysts.Jul 12, 2022
