App Marketing

How to choose keyword match type, structure campaigns, and ad groups We continue the cycle of notes on setting up Search Ads. Last time we talked about campaign launch strategies, today we will learn what keyword match types are, and how and where to use them. Apple Search Ads Strategies 8 Main Strategies ASA Campaigns to Grow Your Appmedium.com Keyword Match Types Exact: [keyword] With an exact match…

8 Main Strategies ASA Campaigns to Grow Your App Apple has made it possible for developers and marketers to effectively use their promotion tool with a short course, after which you can get a certificate. However, it is not exhaustive, because the company’s task in the first place is to…

Marketing is really important if you want your product to succeed, no matter if we’re talking about a smartphone, sports gear, food product or an application. It is essential to know how one can promote your app for free. Luckily for developers, there is a number of ways to successfully market your applications, and they are more or less free. There is a ton of social networks out there and they can play a huge part in promoting your content, though that’s not the only way, of course.

Original Equipment Manufacturers (OEMs) are going to take the leading role in User Acquisition channels in the next few years. Why? Read all about it here. — Modern performance marketing is no longer limited to paid placements on Facebook or Google Ads, as there is an alternative. Android mobile phone manufacturers have built their own advertising platforms as a part of the operating system. …

If you love this article, let me know by having a coffee with me. I know you are here because your app is getting very mediocre results even after spending weeks or even months developing the project. I can relate to this. Though I am an App Marketer with over…

The Best Way To Acquire High-Quality Users — Acquiring a large user base for a newly launched app is not easy, let alone gaining high-quality users. We will now see what is meant by high-quality users in the world of mobile apps, as well as how programmatic advertising can be a key strategy to identify and acquire them. …

A postback is the exchange of information between servers to report a user’s action on a website, network, or app. What is a postback? In mobile app marketing, a postback contains data that is sent from attribution providers to media sources. There are two types of postbacks: Install postback: Informs the winning media source…

The introduction of Apple’s ATT turned the mobile industry upside down. Ever since then, mobile marketers have been fearing that Google will make a similar move. And BAM, that’s exactly what happened. In February 2022, Google announced its own major privacy update — Privacy Sandbox for Android. It is based…

Average revenue per user (or unit) aka ARPU, is a measurement that helps all types of companies understand how much money, on average, they are generating from a single customer over a set period of time. What is ARPU? Most often referred to as ARPU, this metric is actually just a ratio calculated…