App Marketing

What is ASO and Why is it Important? Welcome to the exciting world of App Store Optimization (ASO)! ASO is a powerful technique that can give your app the boost it needs to stand out in the crowded App Store. Think of it as your secret weapon for getting more…

without spending a dollar more on ads. You’ve read the title right. It’s perfectly possible to get more users while spending the same amount of money (or even less) on paid ads. And even in the current economic atmosphere that we’re all more or less "experiencing," “Oh no, not this…

You’ve successfully acquired new customers for your business, and the initial excitement is palpable. You’ve put endless hours, hard work, and passion into attracting these users to your product. But now what? You can’t just stop there and hope for the best. This is where customer retention comes into play…

Banking and financial apps are the third most used apps after social media and weather. This is because people rely on digital banking services and online payments for their day-to-day financial needs over lengthy queues and confusing paperwork. …

If you’re feeling stuck in coming up with great new ideas to market your mobile application or game, you’ve landed on the right article! Here are 25 awesome AI prompts for Mobile App Marketers! What are the most effective strategies for acquiring new users for your mobile app? How can…

Mobile apps have become an essential part of our lives, and businesses are leveraging their power to drive growth and profitability. However, creating a mobile app is just the first step in a long journey. App marketers need to track and analyze user acquisition and engagement to optimize their app…

Part of our job as marketers is being curious. And staying relevant. That means exploring new technologies, understanding how they can impact us, and putting them to use in our day-to-day lives. ChatGPT (whether you like it or not) will change how we do marketing. Slowly at first, but the…

In today’s digital age, businesses constantly seek ways to engage with their customers and enhance their overall experience. Two popular methods for customer engagement are push notifications and emails. Both methods allow businesses to connect with their customers in real-time, but which is more effective? Push notifications and emails have…

Multiple products. Multiple channels. Multiple marketing campaigns. And one customer. The eCommerce buying experience can be a complex one! But it more or less revolves around consolidating a buying journey across these parameters. Every buying stage has an impact on the customer experience. Naturally, improving the journey at each stage…