When launching an app, your primary goal is to get as many people as you can to download and use it. Whether this is your first app or your tenth, acquisition will be your biggest concern initially. Tempting as it can be to throw money at acquisition, it may not be feasible…
Totally agree “App localization is about so much more than simply translating your texts”. Search terms popular in one country may not be popular in another.
I think #9 is often missed out because many app developers are not familiar with SEO and backlink building technique. What a pity.