Apple

What would you do if Apple added a feature that demolished your startup? — Tech founders sweat like pigs before Apple events. They don’t care about the new Airdrop. They don’t care about the new NameDrop. They don’t care about the new ski goggles. They care about Apple crushing their businesses to the ground. This week was no different. WWDC made life a living…

Which is decidedly not messy, and perhaps rather brilliant… — Well, I didn’t see Apple’s long cultivated ‘Services’ narrative going in this direction. Earlier today, it was announced that Lionel Messi, the world’s greatest soccer player,¹ would be leaving Europe behind and joining Inter Miami.² This matters because the biggest name in fútbol (soccer), and arguably in all sports, is…

It’s not easy to articulate my initial response to Apple Vision Pro, bearing in mind that reinventing a category is complex, that Apple has been able to do it again with virtual and augmented reality, and that there will be no shortage of skeptics ready to deride it. Few, if…

Some initial thoughts on Apple’s position versus Meta’s… — There’s a scene in the 1995 film Heat — incidentally, my favorite movie — that popped into my head today while watching Apple’s WWDC keynote. (No, not that scene.) Actually, it’s not even really a scene, more a moment: Sgt. Drucker: You recognize the M.O.? Vincent Hanna: M.O.? …

It’s been some time since the term “Spatial Computing” has been at the forefront of the tech industry. When the first Magic Leap concept video made an appearance in 2015 and showed us a glimpse of the next generation of computing it was a monumental moment, the robots coming out…

What’s this new thing called, a “metaverse?” — Just when the AI Grift was gaining traction, we’re throwing it to the curb for the latest buzzwords: AR, VR, and Mixed Reality. #NeverADullMoment You failed, Apple. Aside from the most irredeemable kombucha-chugging Californian Apple drone, who in their right mind would be willing to drop three months’ worth of…

Forget the first-ever launch of the iPhone, the iPad, or even Apple Silicon. Undoubtedly highly impactful Apple events, as thanks to all three, today we do far more and with far more flexibility and creativity than we ever thought possible. That all, however, feels a lot less impressive now relative…

Your iPhone’s gonna love it — “iOS 17’s a pretty disappointing update” — say people who’ve got high expectations. But they’re the ones who followed the wrong “rumourists” who hyped them up for the update. However, if you’ve been following people like Mark Gurman, Jon Prosser for a while, you’d not have had high hopes, and…

Apple’s WWDC 2023 Keynote Ignites a New Era in Spatial Design Innovation. — Imagine a future where digital experiences break free from the confines of 2D screens and unfold around us as far as the eye can see. At WWDC 2023, Apple introduced innovative features and system components that harness the potential of spatial computing with a bold vision for the future of…